Developing a social media strategy – it’s not just fun and games
What does a Social Media Manager do?
Fineman PR manages the social media presence for several of our accounts. In contrast to many jobs, my position as the Director of Social Media requires that I spend a part of every day on Facebook, Pinterest, Twitter and YouTube.
Managing a client’s social media presence requires so much more than tweeting, uploading photos/videos and getting new people to like/follow a brand. Social media communications is not just about apps and tactics. (more…)
Souvenirs from IPREX Sonoma Conference
A few souvenirs from the Sonoma experience:
Do Decant.
In the midst of a glorious early morning wine tasting at Hanzell Vineyards, the clouds began to part, the view from the hill was a majestic and piercing shade of lime, and all was good with life. Especially the wine. (more…)
For Your (Everyone’s) Eyes Only
What do fine wines, James Bond, Wikipedia, venture capitalists, control freaks and online privacy have to do with each other? In a few words: good public relations. This past week, I joined nearly 30 colleagues in Sonoma, California to explore the latest in online reputation management in today’s digital world.
Reputation Management in the Digital World
As a member of one of the world’s leading public relations agency networks, this weekend Fineman PR is hosting the Spring 2012 Americas Meeting, and we are determined to make it one to remember for the 30 partners from around the globe (including Finland, the UK, Germany, Australia, Singapore and Canada) who are attending. (more…)
From Hero to Zero – and Back? Re-building a brand after a series of losses
Golf fans and even fair weather sports fans are teeing up for this week’s Masters and one question that seems to be on everyone’s minds is, “Will he win?” We’re talking about Tiger Woods, of course, an iconic golf “brand” in and of himself. Winning, and winning frequently, were Tiger’s trademark – racking up tour 71 wins, accruing 14 major championships and chasing Jack Nicklaus’ record of 18 majors. (more…)
