Monthly Archives: July 2012

Making the Case for Social Media

“If you’re not on Twitter, you don’t exist,” commented one of my friends to another – a pretty… More

Part 2: Brand PR at Work

You’re Joe or Karen Consumer, and you’re in a supermarket shopping for dinner.  You pick up a package… More

Has Anyone Really Defined “Brand PR” and is it Still Viable? Well, Yes and Yes. (Part 1)

The use of the term “Brand PR” is now fairly widespread and part of the modern PR… More