Monthly Archives: January 2013

5 Tips for Meaningful PR Impressions. (Not the measurement kind)

When was the last time your team talked about “impressions” outside of the context of analytics? More »

Pre-crisis Analytics to Help a Brand Respond Effectively When the S*** Hits the Fan

No executive wants to be awakened at 3 a.m. with bad news and told that the company has… More

A New Year: PR Resolutions, 2013 Consumer Trends and What Minority Report Tried to Tell Us

January is a time for new beginnings and, for many of us, a laundry list… More »