Monthly Archives: August 2013
August 29, 2013
Fusion, a new television venture by ABC and Spanish-language broadcaster Univision, will be launching this October.
August 26, 2013
The roadshow (or whistle-stop tour) is a tried and true tactic for Brand PR.
Hungry Eyes: Using Social Media Monitoring for Crisis PR, Brand PR and Corporate Communications Strategies
August 23, 2013
It’s no secret that stupid and illegal social media activity can cost people their jobs. (The latest they-did-what?!… More
August 16, 2013
Brand building and brand loyalty are challenges most businesses face and this is especially true in the wine industry.
August 14, 2013
For senior-level professionals tasked with the important role of company spokesperson, your job just got harder and media training is an important tool to ensure your spokesperson presents him/herself with prepared and practiced messages.
August 6, 2013
Glamping. It’s a word that has been embraced with as much vigor this year as Robin Thicke’s “Blurred Lines.” While this trendy term may be jargon-jar worthy, the word represents a new breed of consumer demand that isn’t going away.