Monthly Archives: August 2013

New networks are now going after Generation Y Latinos

Fusion, a new television venture by ABC and Spanish-language broadcaster Univision, will be launching this October.

Brand PR roadshow. What’s the impact for brands when a PR agency steps behind the wheel?

The roadshow (or whistle-stop tour) is a tried and true tactic for Brand PR.

Hungry Eyes: Using Social Media Monitoring for Crisis PR, Brand PR and Corporate Communications Strategies

It’s no secret that stupid and illegal social media activity can cost people their jobs. (The latest they-did-what?!… More

Wine PR insights from our resident wine expert

Brand building and brand loyalty are challenges most businesses face and this is especially true in the wine industry.

Why Media Training Matters for Even the Most Seasoned Executive

For senior-level professionals tasked with the important role of company spokesperson, your job just got harder and media training is an important tool to ensure your spokesperson presents him/herself with prepared and practiced messages.

S’more Consumer PR – Lesson in Glamping

Glamping. It’s a word that has been embraced with as much vigor this year as Robin Thicke’s “Blurred Lines.” While this trendy term may be jargon-jar worthy, the word represents a new breed of consumer demand that isn’t going away.