Creating a compelling brand story for your wine
In today’s increasingly fragmented wine marketplace, a compelling story that draws consumers to your brand can be the deciding factor…
Best Practices, Brand PR
Fineman PR adds two new clients
Fineman PR today announced the addition of HealthRIGHT 360 and Renteria Wines as new clients. HealthRIGHT 360, headquartered in San…
How to talk about product recalls
Products are recalled every day. Recalls vary in scale and severity with differing degrees of impact – to both the…
PR jargon to be kept behind closed doors
Secret handshakes have gone the way of AOL email addresses (sorry, “Top Gun” fans), but there is still a surefire…