Fineman PR unites large-agency talent, small-agency responsiveness and internationally recognized credibility. We are a full-service agency specializing in Brand PR and crisis communications, creating and executing award-winning public relations programs.

Agency Overview

Consistently recognized as one of the nation’s top public relations firms, Fineman PR – founded in 1988 and headquartered in San Francisco – provides award-winning services to clients ranging from small wineries to Fortune 500 corporations.

Our capabilities include brand messaging, crisis communications, community relations and multicultural communications. Our award-winning campaigns are built on the foundation of our “Brand PR” approach.

Fineman PR’s high-profile crisis communications work has achieved national renown. In today’s fast-paced culture of instant media exposure, online defamation and quick-draw lawsuits, our battle-tested experience and strategic resourcefulness guide clients through rough waters. PR Week ranks our president, Michael Fineman, among the nation’s top crisis counselors.

Fineman PR’s Latino and Multicultural Division, Mosaico, helps clients convey culturally relevant messages in today’s more diverse, multilingual world. Mosaico brings the substantive, comprehensive branding and issues savvy that Fineman PR is recognized for in the general market to multicultural marketplaces.

Fineman PR is a partner of IPREX, a $200 million network of communication agencies, with 1,500 staff and over 100 offices worldwide.

Executive Team

Michael Fineman

Agency President, Creative Director

Travis Taylor

Executive Vice President

Lorna Bush

Senior Vice President

Heidi White

Vice President

Karmina Zafiro

Vice President

Annual Report

In 2015, Fineman PR experienced the rapid development of an ace team of diverse professionals and an acceleration of growth in creative digital strategies, including paid influencer programs and original content development. With deep roots in the San Francisco Bay Area, Fineman PR continued to lend strategic and tactical expertise to Northern California-based community organizations and events, including two events at the famed Levi’s Stadium. From traditional media relations to digital executions, our core competency in consumer messaging and outreach, community relations, corporate communications, multicultural specialization (Mosaico), and crisis preparation and management carried Fineman PR’s activities in 2015 for regional, national and international clients. Additionally, our dedicated food and wine practice, and our award-winning work for 18-year client Foster Farms were significant highlights.