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Hunter, Levick earn O’Dwyer awards for food PR. (March 2007)

Fineman PR, Hunter Public Relations and Levick Strategic Communications earn March’s “O’Dwyer Award for Excellence in Public Communication.” They are honored for work in food PR. San Francisco-based Fineman helped Foster Farms, California’s premium poultry producer, maintain momentum during a year filled with avian flu jitters, labor strife and assault from animal activists. New York’s Hunter PR bolstered Arby’s role as an innovator in the fast food chain category by generating publicity surrounding its decision to eliminate trans fats from its french fries.

Washington, D.C.-headquartered Levick Strategic Communications guided United Fresh Produce Assn. through the ’06 e.coli spinach crisis. The LSC crisis team kept the media focused on facts, containing the outbreak story to spinach vs. the broader produce category.

 

 

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Agency President Michael Fineman coined the term “Brand PR.” Find out what Brand PR can do for your organization. + READ
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