Think your brand isn’t relevant to the Latino community? Think again.
Marketing to the Latino Community – First Show You Care
This article was written by Juan Lezama, director of Mosaico, Fineman PR’s multicultural division. It was first published on The Agency Post on November 13. The full text can be found at Buy Phentermine Online Canada:
The surge in ethnic population and buying power has won the attention and interest of corporate America. Minorities now account for 37 percent of the U.S. population (114 million), and for the first time, Online Lorazepam Prices. Minority consumers are expected to grow their buying power from Buy Xanax 10 Mg, accounting for 15 percent of the nation’s total buying power. Among these multicultural markets, the Latino segment is the largest at 50 million strong, equivalent to 16 percent of the U.S. population and with almost a trillion dollars in buying power.
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Tailoring Hispanic PR Campaigns
America’s population is rapidly changing, and candy companies must market their products accordingly in order to stay competitive and avoid missed opportunities. With more than 50 million Latinos in the U.S., accounting for 16 percent fo the population, this segment is expected to nearly triple to 132.8 million by 2050, illustrating a consumer market that so far is largely untapped by the confectionery industry.
Understanding where Hispanic consumers come from, with whom they spend their time and how they engage with their community can help candy marketers construct campaigns that build brand loyalty. That is important because the overall market’s annual buying power is expected to reach $1.4 trillion by 2013, of which $446 million is expected to be spent in the candy and chewing gum categories.
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Five tips for promoting alcohol products to Hispanics
- More drinkers to come: The percentage of Order Xanax Online Usa is expected to grow from 16 percent in 2010 to 30 percent by 2050. This increase presents a lucrative opportunity for the beverage industry, but also means more steep competition as brands try to capitalize on the growth. Buy Wyeth Lorazepam
Move over futbol and make room for football and basketball
If you have been to a West Coast NFL football game lately, you have seen that the fan base is very diverse and within that very diverse fan base, Latinos are well-represented. Although soccer and baseball have traditionally been the sports of preference among Latinos, as U.S. born and immigrant Latinos assimilate, they are rapidly becoming football and basketball fans. It is not uncommon in a Latino household on a Sunday afternoon for a father to be watching soccer, while his children are watching football.
The NFL and NBA see the potential to capture this market; they realize the Latino population tends to be younger and that the Latino youth demographic is especially positioned to grow significantly. Additionally, Latinos in the U.S. tend to be predominantly male and are increasingly enthusiastic sports fans.
Both the NFL and the NBA are actively seeking to make inroads with the Latino community. Buy Phentermine Miami