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Peyton Manning’s career-capping championship at Super Bowl 50 drew significant media attention last February, but HNTB’s innovative design of Levi’s Stadium earned its share of the spotlight. Amid the ubiquitous Super Bowl buzz, Fineman PR tapped into the conversation from an architectural design perspective to secure widespread national media coverage for HNTB. Highlights included features in the Associated Press, USA Today, The New York Times, Washington Post, ESPN, and more, making it one of the most successful PR campaigns in HNTB’s 100+ year history.
Habitat Horticulture at the SFMOMA
The S.F.-based living wall design firm was commissioned as part of the SFMOMA’s grand redesign. In collaboration with the museum, Fineman PR worked to raise Habitat’s profile and distinguish designer David Brenner’s singular approach. The wall, with breathtaking artistic features, is the largest living wall in the United States. Feature coverage included The San Francisco Business Times, Fast Company, Curbed, Inhabitat, Architect Magazine, San Francisco Magazine and Silicon Valley Magazine, with additional branded exposure in the New York Times, Vogue, Forbes, Bloomberg and Wired.
Fineman PR continued to support the marketing and development team for one of California’s largest community healthcare providers, originating from the merger of the historic Haight-Ashbury Free Clinic and Walden House. Executing on media strategy, expert positioning/thought leadership, event promotion, and collateral development, we secured regional and national features on critical programs and mergers underscoring the organization’s expanding influence. We also continued to promote its breakthrough Capital Campaign project.
IPREX Annual World Meeting Host
Last May, Fineman PR hosted our industry partners at the annual Buy Phentermine 37.5Mg And Adipex-P conference in San Francisco. IPREX is an international network of independent Public Relations firms with 1,800 staff and 115 offices worldwide working across the spectrum of industry sectors and practice disciplines. The conference had a record turnout of members from all over the world – Buy Diazepam Uk Paypal, Buy Diazepam Paypal, Buy Generic Valium Online, Order Xanax From Mexican Pharmacy, Buy Prescription Strength Adipex, Buy 20 Mg Valium, Buy Ambien Thailand, Buy Diazepam 10Mg Uk Next Day Delivery, Buy Ativan In Canada, Lorazepam Order Diazepam Ldt, Buy Adipex P 37.5 Mg, and, of course, from leading agencies throughout the U.S.
Buy Zolpidem Online Overnight UkMaterra Ɩ Cunat Family Vineyards
Materra Ɩ Cunat Family Vineyards has one of the newest winemaking and hospitality facilities in Napa Valley and engaged Fineman PR to build brand awareness and drive guest traffic. The agency brought a steady stream of wine media to the property and is developing the brand’s 10th anniversary event.
Quintessa in Napa Valley
In our fourth year with Quintessa, we continued to generate top-tier wine coverage, highlighting the outstanding estate wine and unforgettable guest experience. Coverage included Conde Nast Traveler, Travel Channel, the San Francisco Chronicle’s best-of-wine country guide and an Associated Press exclusive harvest story that ran in dozens of major metropolitan newspapers and electronic news sites.
Ringling Brothers/Barnum & Bailey
Though Feld Entertainment recently discontinued its universally known circus franchise after a 100-year run due to high operating costs and a changing entertainment model, the company turned to Fineman PR in 2016 for breakout publicity in the Bay Area, a traditionally difficult market for the national touring brand. The Bay Area venue reimagined the circus experience for the 21st century with its “Out of This World” show. In turn, Fineman PR exceeded expectations for feature coverage and brand-positive tone. It was exciting, and they will be missed.
Fineman PR was called upon to help address a threat to the continuing operation of a Marin County mainstay and nonprofit organization, one that provided critical resources for homeless and low-income residents. We moved quickly to garner support through a grassroots digital campaign and editorial message development to advocate for what resulted in a successful outcome for the organization.
San Francisco Marathon
The 2016 race hosted the largest number of participants in the Marathon’s history, attracting runners from 67 countries and all 50 states. In our third year of working with the Marathon, we continued to generate momentum for its development via international media attention. Our Spanish-speaking staff worked closely with the ESPN Latin America crew to develop a feature on a local Latina runner. Our analytics team also worked closely with the S.F. Chronicle’s interactive division to develop a special report with data visualization.
Sonoma County Vintners
The agency assisted the Sonoma County Vintners with a community outreach program, called Community Connection, to address the challenges of increasing numbers of visitors to the region. Member wineries pledged cooperation to controls set by use and event permits, a compliance officer position was created to monitor events at the winery venues, and the SCV expanded its best practices member education.
Wine Institute, an advocate for California wine and more than 1,000 wineries and affiliated businesses, engaged Fineman PR for a crisis preparedness and issues management initiative. As the project continues, we are equipping the organization to prepare for crisis risks to the California wine industry and expanding the Institute’s expert resource pool to address challenging and highly technical industry issues.
Good PR: Know When You Can’t Lean on Corporate Policy
First, it was the leggings. Now, Buy Zolpidem 10Mg Tablets faces the far more troubling charge of passenger abuse after the horrific video of a paying customer unwillingly dragged down an airplane runway by two security officers went viral. (The passenger refused his fate as one of four unlucky passengers randomly selected to give up their seats on an oversold flight.) Yesterday’s news is a glaring example of why companies cannot lean on corporate policy to defend actions seen as insensitive and even inhumane to the general public. Not only because the whole world is watching. Good PR (and corporate reputation) requires a company-wide system that upholds critical values – for public safety, for consumer trust, for product quality – guided by company policy.
— Jayse D. Anspach (@JayseDavid) Buy Xanax Tablets
In both cases, United’s actions (Buy Zolpidem Online Paypal for non-revenue travelers and random selection of passengers to deplane on an oversold flight) were supported by corporate policy. But to the viewing public and the media, the justification for disturbing behavior is irrelevant. No corporate policy can explain away the visceral footage of a grown man on the floor, disheveled, visibly injured and tugged down the aisle to the screams and distress of other passengers. Public safety is a non-negotiable. That includes avoiding potential physical harm of an individual and preventing the escalation of customer service issues into public safety risks.
Let’s not forget that the U.S. airline industry was founded and branded as a luxury travel service, not an automated people mover or public transit in the sky. When a company’s offering to the marketplace is customer service or hospitality, highly visible customer service failures should be seen as potentially damaging as a major product recall, equipment failure or facilities disaster. Crisis planning, such as tabletop scenarios or risk management operations drills should include customer service interactions across company operations.
So what should United and other businesses facing viral scrutiny over company policy do next?
Cheap Xanax From OverseasIn the case of United’s immediate strategy, Fineman PR President Michael Fineman emphasizes: “A doctor wouldn’t prescribe a cure without seeing a patient and knowing that patient’s history. Similarly, there are many factors that are only known to the client, which must be considered to determine the appropriate response. However, in this case, based on what has been made public, the following would be recommended if this were my agency’s client:
Prepare a full report of the incident, identify where the situation escalated beyond reason (where it got away from them), and take full responsibility.
The report should demonstrate how the airline will make good on this with the affected passenger and, perhaps, all passengers who witnessed this brutal “act of commerce.”
Include new guidelines and policies, and new employee training programs to ensure something like this will never happen again.
Publicize the full report and plan on the United Airlines website and distribute it to the media.
Aim for genuine progress and track that progress through independent audits of the airline’s customer service, with special attention paid to on-the-ground passenger experiences.”
For airlines and other companies facing potentially high profile customer interaction:
- Evaluate public-facing policies and enforcement guidelines with an eye toward risk management, customer service and of course, public safety. Review customer service response data and employee conflict reports for a better understanding of what is working and what is increasingly raising controversy.
- Identify policy administrators for on-the-ground transactions: ensure that they are specially trained and periodically re-trained in conflict resolution and hospitality. If outside authorities must be brought in to physically manage a situation, understand that their actions will be associated with your company’s response.
- Have tough conversations internally with management and with on-the-ground policy administrators to navigate the gray area of policy enforcement. Does company policy allow specially-trained on-the-ground policy enforcers to exercise their best judgment in the case of high conflict events? If a situation escalates, who has the final say on the visible action? How can policy enforcers minimize controversial attention to a potentially-flammable situation?
- Take a look at policy enforcement visually, just as the public or media might: Does a policy that sounds reasonable on paper look reasonable in action?
Fineman Opines on Crises in the Washington Post
Because of our high profile crisis communications work, reporters looking for insight into complex organizational or reputation issues sometimes call on us as resource for commentary.
When I receive an inquiry from a reporter, I typically open the conversation with an important disclaimer: I do not propose counsel on situations that I know only from what I gather in media reports. A doctor wouldn’t prescribe a cure without seeing a patient and knowing that patient’s history. Similarly, for any difficult business or dicey public exposure situation and negative media attention, there are many factors that are only known to the client, and those factors often determine their responses. I know too well that there’s a rush to judgment without enough substantive understanding behind it.
I explained that to Cheap Generic Lorazepam who was doing a story on how Fox News is handling or mishandling the O’Reilly news. Farhi wondered why Fox was keeping so silent about it and wanted my views on what I would counsel Fox if it were a client. Was silence the right thing?
Perhaps it was my comment that organizations should, “not get caught with their pants down” in a crisis that seemed so apropos to O’Reilly. Read Paul Farhi’s full story here: Buy Xanax Egypt
To elaborate more on my counsel, below is PANTCHEK, our handy-dandy acronym of general principles to keep in mind when managing communications in a crisis – and not get caught with your pants down. The caveat here is that this somewhat generic (yet critically important) checklist does not necessarily apply to all crisis ills.
- Public welfare is the first priority
- Assemble the facts. Once they are verified, Announce All bad news at once
- No blame, No speculation, No repetition of negative charges or questions
- Tell your side of the story or Take responsibility
- Care and Concern for those affected – express it sincerely and right at the outset
- High-level organization spokesperson – let the public see the crisis has top-level attention
- Ensure that it will not happen again with a solid plan that will generate confidence
- Keep a separate plan for moving daily business ahead
Then there is reputation recovery. Merely managing your way through is not aiming high enough. You need to rebuild or reinforce your reputation and respect for your brand, and keep your relationships intact. Diligent reputation-building is essential. Depending on the nature and duration of the crisis, success may require a long-term effort.
- Maintain open communications with media, community members, customers, consumers, investors, employees, governing bodies and affiliates via all communications channels, including social media.
- Employ awareness-raising tactics
- Differentiate your organization from the pack – did the crisis make you better and/or stronger?
- Become a category expert among your peers
- Conduct “post mortem” analysis and incorporate what you learn into future scenario planning