Many may think of Bob Dylan as just a musician, but he is arguably a more talented communicator. In public relations, we strive daily to create powerful and resonant messages through language. We want people to think deeply about what we are trying to convey and better yet, do something about it. A good communicator is not just a good writer, but communicates with an authentic, unaffected and at times, a fearless voice. Bob Dylan’s lyrics have not only commanded attention, they’ve demanded action. Blowin’ in the Wind and The Times They Are a-Changin’ were considered anthems of the anti-war and civil rights movements. Dylan has been directly credited for influencing opinions and inspiring mobilization.
Dylan has also shown that he does his research. He once said, “If you like someone’s work, the important thing is to be exposed to everything that person has been exposed to. Anyone who wants to be a songwriter should listen to as much folk music as they can, study the form and structure of stuff that has been around for 100 years.” The same rings true in any creative endeavor and especially in PR. Researching what campaigns have worked in the past and the steps that were taken to create them is all part of the process if you want to be successful. Every week at Fineman PR, we hold a “Creative Steals” session to dissect and analyze communication campaigns from around the world that inspire us, and we discuss what we would do to make them even better.
With all of the controversy around his winning of the Nobel Prize for Literature, I found myself questioning, “Why wouldn’t Bob Dylan deserve this award?” Bob Dylan moved people and his lyrics got through to people in ways that most writers will never be able to do, no matter how hard they try. I’ve seen first-hand the way his songs have moved my dad, and I feel lucky that I got to experience at least a little Dylan in my lifetime.
Value for Technology Companies that Target the Consumer – PR Lessons from the first tech bubble burst
Recently, a photo essay appeared in Klonopin Xr about the “dot com” era. It brought back memories, and even déjà vu related to what is happening today. Back in the day, my agency took a hit in the crash of so many startups, but the lessons we learned and principles we applied then still ring true as a cautionary tale for today’s new ventures.
In 1999, it seemed that, overnight, the new flock of consumer-facing dot coms discovered public relations agencies outside the realm of the technology universe. Tech PR agencies were terrific at communicating the nuances of backend development and garnering credibility for VC funding, but they weren’t necessarily reaching targeted consumers with a clear, provocative or entertaining story about their clients’ benefits and value propositions.
Who better, then, to communicate about a consumer product or service with excitement and intrigue than an experienced consumer communications agency? It seems now like a no-brainer, but, up until that point, Silicon Valley-based companies stuck with what they knew.
I won’t soon forget when fogdog.com came-a-calling. It was a nascent sporting goods site soon to be launched as Fogdog Sports. Right out of the gates we approached Fogdog’s business in a way that their initiators had never seen: in our first meeting, our team came outfitted as a skier, a scuba diver, a baseball player and a rock climber to greet them. The plan we presented included stunts, product integration and the early beginnings of content strategy – from showcasing unusual tips on breaking in baseball gloves (running them over with cars for example) to branded mosquito head nets for weather reporters, and hoisting climbing walls in San Francisco’s financial district. We opened up a whole new world of promotion potential to our e-commerce clients.
It was, perhaps, one of the most exhilarating times in selling agency creativity. Unfortunately, so many communications agencies imploded after the dot com bubble burst. We certainly experienced a setback, but it was not a death knell; good fortune which I attribute to our established reputation in the wider consumer product marketplace (and the fact that so many of our clients survived).
Consumers today appear to be on the same, incongruous and disenchanting journey from 15 years ago with fledgling companies as they grow, scale or alter operations to satiate investor expectation for profitability. What is more, the Order Phentermine From Mexico frenzy seems to echo Silicon Valley’s early obsession with business model singularity, sometimes at the cost of not listening to the full scope of user sentiment at every critical round of growth or change. With more digital storytellers, conversations and sharing of content, startups are challenged to confidently communicate their value proposition and maintain loyalists in their ventures, adventures (and even misadventures). A great example of this is illustrated in Farhad Manjoo’s recent Buy Ambien 20Mg article –The Uber Model, It Turns Out, Doesn’t Translate.
While several dot coms disappeared from the face of the earth by 2002, with the withdrawal of venture capital support, many of our e-clients survived, in my view because we were able to widen the value proposition conversation for them:
- Gloss, a beauty and cosmetics e-commerce site was acquired by Estee Lauder in 2000 and remained an active site until just a few years ago.
- Buy Xanax Singapore is still alive and kicking as part of eBay.
- Cyberbills, with its early electronic bill pay and management service (statusfactory.com), paved the way for the online banking services of today and was acquired by Metavante Corporation.
- Internet Diamonds became Buy Bulk Ambien which went public in 2004 and is still a successful enterprise.
- TeamToolz offered web based market productivity management tools to improve workflow and collaboration and now falls under the umbrella of Enterprise Content Management solutions company Open Text.
- ServiceMagic, a resource to connect homeowners with pre-screened service professionals, was re-named HomeAdvisor and today is the nation’s largest online home improvement marketplace and resource.
- Buy Diazepam Bangkok is an online plan room product and was an original e-commerce software application of American Reprographics Company (ARC). ARC, today, is one of the premier document solutions company nationwide.
- Law.com remains a privately held company and is the Web’s most comprehensive legal destination, providing legal professionals and law students with the tools and intelligence required to compete and succeed in today’s wired world.
There are many reasons the early “dot com” industry went under, and it is possible that some did so as a result of over promising in their communications. The need, however, for marketing groundbreaking and fascinating technology via public relations remains, though with sensible communications objectives. With social media giving consumers more direct brand engagement, it’s as important as ever to have a PR partner that reaches and understands the consumer lifecycle from the start.
2015 AGENCY YEAR IN REVIEW
In 2015, Fineman PR experienced the rapid development of an ace team of diverse professionals and an acceleration of growth in creative digital strategies, including paid influencer programs and original content development. With deep roots in the San Francisco Bay Area, Fineman PR continued to lend strategic and tactical expertise to Northern California-based community organizations and events, including Buy Lorazepam. From traditional media relations to digital executions, our core competency in consumer messaging and outreach, community relations, corporate communications, multicultural specialization (Mosaico), and crisis preparation and management carried Fineman PR’s activities in 2015 for regional, national and international clients. Additionally, our dedicated food and wine practice, and our award-winning work for 18-year client Foster Farms were significant highlights.
Check out our 2015 State of the Agency Slideshow.
Fineman PR bucks the trend of the agency turnover epidemic with an exceptional employee retention record. The collaborative culture, career development opportunities, continuing education, and work-life balance foster talent and maintain the singular esprit de corps at Fineman PR. Karmina Zafiro, with the agency for 11 years, was promoted to vice president. Lorna Bush, our senior vice president, began her work at Fineman PR 14 years ago. Our awesome anchor, Vice President Heidi White, is now in her 19th year with the agency. At the end of the year, V.P. Travis Taylor was promoted to Executive V.P. Serene Buckley, now a five year agency veteran, was promoted to Senior Director of Content Strategy and Development. Toby Baird, who heads our wine practice, and Juan Lezama, senior director of our multicultural communications practice (Mosaico), celebrated their six-year anniversaries with the agency. A tremendous source of pride for all of us is that our team is ethnically diverse and includes Asian, Latino and African American professionals, and nearly half of our 17-member staff are bilingual.
We continued efforts to stand out in our own community and gained new clients in non-profit, live event and government categories. We now count as clients San Francisco Marathon, Habitat Horticulture, HealthRight 360, Dale Scott & Company (California’s leading K-14 financial advisor), Progressive Insurance San Francisco Boat Show, San Francisco Police Department, Girl Scouts of Northern California, Central Contra Costa Sanitary District and Mission Neighborhood Health Center.
Event management this year included initiatives at the Foster Farms Bowl at Levi’s Stadium and work for HNTB, the lead designer of Levi’s Stadium related to the venue’s status as host of Super Bowl 50. We continued our work for the San Francisco Marathon which became a sanctioned qualifier race for the 2016 Olympic Team Trials and provided support for the San Francisco Boat Show.
Our wine practice is thriving, now representing Napa-based Quintessa and Renteria Family Wines, and Santa Barbara-based Zaca Mesa. Quintessa, owned by the renowned Huneeus Family, is one of the very best Cabernet Sauvignon producers in California. Zaca Mesa, founded 40-plus years ago by real estate dynamo John Cushman (of Cushman & Wakefield), is the pioneering Syrah producer in a region that now boasts some of the best Syrah wines in the world. We are launching the new, super premium quality Renteria Family Wines for a family who came to California from Mexico and became renowned as among the best vineyard managers in the modern era of Northern California winemaking, with oversight of some of the most highly regarded vineyard estates in Napa and Sonoma.
New work for our multicultural communications team, Mosaico (Buy Lorazepam 2.5Mg) included assignments for Pro Ecuador (Mosaico’s first international client) and the Mazatlan Forum in Mexico. Early in the year, Mosaico helped a low income housing developer in Southern California fill its new development, leveraging broadcast news opportunities and strategically placed outdoor and broadcast advertising.
On the crisis communications side this year, we worked with clients involved in criminal investigations, changes in ownership, employee misconduct and sexual abuse, false and misleading product allegations, litigation, product recalls and crisis preparedness planning. Many clients on the issues and crisis side sought out our on-camera media training services which have also expanded over the past year. For client Foster Farms, we managed community issues related to the drought and the company’s water conservation initiatives; Avian Influenza threats; and false charges brought by vegan, animal rights activists.
After a challenging food safety crisis, during which we worked resolutely, Foster Farms’ laser focus and singularity of purpose transformed it into a food safety leader. The entire company pulled together with dedication and commitment to resolve the challenge and enhance the systems and processes of every part of its business. That teamwork and vigor is now paying dividends in workforce productivity, new prepared foods and value-add offerings, antibiotic-free and organic products, and wider brand recognition and distribution.
Our initiatives for the company even reached the White House from where recognition came for Foster Farms’ antibiotic stewardship, with feature billing on the White House’s own press materials and with a visit from Agriculture Secretary Vilsack.
We also helped the company make national news for its role in raising “TOTUS” (the National Thanksgiving Turkey) for the White House’s annual Presidential Pardon. We partnered with United Airlines to bring the turkey to Washington D.C via a plane dubbed “Turkey One” and also developed content for the inaugural presidentialturkey.com website and presidential turkey social media handles (including a Spotify playlist). A three-week stream of highly targeted events and engaging content earned more than 2,800 news placements across multiple geographic markets and a trending #TurkeyPardon2015 hashtag on social media.
Our agency was also involved in building and promoting several cause marketing initiatives that, in partnership with West Coast food banks, provided more than 250,000 meals to needy families throughout California, Oregon and Washington. We continued with Foster Farms’ Food 4 Thought incentive-based program that has supported more than 4,500 Central Valley elementary school students with more than 1.3 million pounds of food since its inception in 2009.
2016 is off to a good start with several additions to our client roster. For more on that, see our last Buy Cheap Carisoprodol Online. With our diverse client base, top notch team and growing capabilities and service offerings, I couldn’t be more proud of the agency we have built over the past 28 years. The outlook is bright for 2016.
Download a visual slice of our work here: Order Green Xanax Bars Online
CSR Campaigns Are A Powerful Tool In Latino Communications
The following is an excerpt from MediaPost’s Buy Klonopin Online With Prescription, where our very own Raquel Cruzado of published a guest blog on March 1, 2016:
Latinos are quickly becoming a powerful economic force, so tailoring messaging to them should be a key marketing strategy for companies that want to reach this demographic. But simply developing a communications campaign directed at Latinos is not enough.
To make a lasting impact and forge strong relationships, organizations should undertake on-the-ground community relations efforts. Aligning employees with Latino causes and building partnerships with appropriate organizations are powerful ways for brands to connect with this community. CSR campaigns can be especially powerful with this group, because Latinos are attuned to cultural signals and value organizations that play a meaningful role in their neighborhoods, in ways that far transcend mere Hispanic marketing.
To read the full text including case study examples, visit the blog Adipex Order Canada
Innovation Shines Through at Levi’s Stadium
Working on location is one of the best parts of media relations. Especially when it’s this location.
Stepping foot into an emptyBuy Lorazepam Online Canada is like that moment when you arrive at the top of a roller-coaster before the impending drop: exhilarating.
Our client, Buy Phentermine Germany, set out to design the next generation football stadium, and that is exactly what they did. Nestled in the heart of Silicon Valley, Levi’s Stadium reflects many of the attributes that we associate with the Bay Area: technological innovation, sustainable living, and a rich, diverse food and wine culture. The sleek, state-of-the-art design makes you feel like you are part of something grand; its green and high-tech design achievements make it one of the most celebrated sports venues ever.
In the words of Tim Cahill, senior vice president and chief design officer at HNTB, “Being in the heart of Silicon Valley it just became a natural that this had to be the most advanced stadium in the country … People expected not just cutting edge, but bleeding edge technology.”
See the full story on Buy Soma In The Usa
8 Crisis and Reputation Lessons From Benjamin Franklin
With the rapid growth of technology, social activism and increased transparency, brands face risks like never before. Given evolving circumstances, we are told we must change and adapt to the times.
Well, yes and no. There are values that are timeless.
To wit, the wisdom of Benjamin Franklin, born 310 years ago come January 17th. Franklin was a super hero back when our republic was born. I’ve noticed that his profile is diminished of late, but Franklin’s deeds and activities as an author, scientist, statesman, inventor, communicator and diplomat could be compared in breadth and depth to the likes of Da Vinci. So, in anticipation of his birthday, I celebrateBuy Ambien In Thailand.
Ben Franklin’s proverbs are embedded in our nation’s lexicon, among the most famous:
- Early to bed and early to rise makes a man healthy, wealthy and wise.
- In this world nothing can be said to be certain, except death and taxes.
- God helps them that helps themselves.
- Fish and visitors stink after three days.
- A penny saved is a penny earned.
- An ounce of prevention is worth a pound of cure.
- Instead of cursing the darkness, light a candle.
- A friend in need is a friend indeed.
- No gains without pains.
- Haste makes waste.
Did you know, too, that he published a number of adages that serve as the basis for Buy Klonopin 1/2? Here are a few:
- By failing to prepare, you are preparing to fail. Plan for crises. Get media trained. Review scenarios that can hurt you and have responses ready in advance.
- It takes many good deeds to build a good reputation, and only one bad one to lose it. Establish a foundation of trust with your audiences. It is not wise to try flying under the radar. Don’t brag or gloat. If you make a mistake, say so and tell how you will do better moving forward.
- Never ruin an apology with an excuse. If an apology is appropriate, make it clean, succinct, unequivocal and heart-felt.
- He that speaks much is much mistaken. Don’t run on, especially when speaking with media. Know what you need to say, say it and stop. Once you’ve said too much, you can’t take it back.
- Humility makes great men twice honorable. Let others sing your praises. What others say about you (your brand) is so much more powerful than what you say about yourself.
- If you will not hear and obey reason she will surely rap your knuckles. Listen carefully to outside counsel; they are not as emotionally attached as you are.
- There is no little enemy. Arrogance and inadvisable comments can only hurt you. Know all your stakeholders and what is important (and concerning) to each of them.
- Silence is not always a sign of wisdom, but babbling is ever a folly. State your point, provide evidence, conclude, and stop talking.
Storytelling: What Pixar’s 22 Tips teach us about brand PR and content marketing
A couple years ago, former Pixar story artist Emma Coats (@lawnrocket) tweeted a series of “story basics” or guidelines she learned on developing memorable and compelling narratives. The tips were a huge hit online and resonated with a lot of folks across all creative industries – writing, publishing, producing, marketing, public relations, advertising, art, film and content creation.
Buy Phentermine With Online Consultation are still making the viral rounds, and while Twitter was the ideal vehicle to help disseminate these timeless to-dos from her personal blog, one thing was lacking: pictures.
Ironic coming from an artist, right? As marketers are coming to know, visual storytelling is the crux of a new form of public relations and brand currency. This is evident in the rise of content marketing and strategy, the movement towards brands as publishers and a greater focus on infectious, aspirational positioning. A good story will always find its audience if given the right platform.
Coats was writing from her own voice as a former employee, not sanctioned or devised by Pixar; she was motivated to share lessons from personal experience, not from any brand strategy or content perspective. Pixar was the operative word to give her post clout (Klout) to begin with, but perhaps the lack of images was the secret ingredient for appealing to a cross-section of creative industries. It helped spark imaginative translations across the board. It wasn’t about Pixar, it was simply about the craft. But the Pixar name captured attentions and provided the credibility for sharing.
Recently Imgur contributor DinoIgnacio took Coats’ 22 tips and translated them into lovely visual storyboards with Pixar stills. It’s fun to revisit these now with images – and how different the impact can be when a great quote is affiliated with a great (brand) image. It’s as if a time machine took us back to 2011 and Pixar decided to issue the content itself.
So it’s come back full circle to the brand and with a very important lesson to content marketers: Loyalists are everywhere. Live, breathe and build brand values in every detail of operations. Then authentic content will generate from all sources, even if it takes a little while to get there.
DinoIgnacio writes – “I superimposed all 22 rules over stills from Pixar films to help me remember them. All Disney copyrights, trademarks, and logos are owned by The Walt Disney Company.” Well, thanks. They help us remember them too.
Here they are for your viewing enjoyment:
“What is Reddit?” Video Now Popular on Reddit and Five Reasons Brand Managers Should Care
“Reddit can be weird not because reddit is weird, but because humans are weird.”
If you’ve never really grasped Reddit, or how or why this social media site is one of the most powerful ones out there, let this You Tube video explain it. This five minute vignette is one of the most clearly articulated teaching tool for beginners I’ve seen which fully addresses the question “What is Reddit?”
[At 9:49am PT the video is at 11,800 views on YouTube – let’s see what happens now]
From dabblers to die-hards, Reddit’s popularity is consistently growing, as is its content (which is as varied as the species on the planet). Over the years it has maintained its signature, simple interface, completely void of editorialization. So when a video explaining Reddit becomes popular on Reddit, this is a community self-celebrating its culture, championing its cause, and as a result, giving Redditors an effective tool to promote the virtues of Reddit.
Here are five reasons why any Brand Manager should care about Reddit, also known as “The Front Page of The Internet” –
1) It’s truly, wholly democratic. There are no Google-like algorithms, SEO strategies, no editorial agenda. Conspiracy theorists might venture to think otherwise, but Redditors typically self-regulate their community and do so with fierce velocity.
2) Anonymity of users can make for interesting focus groups. I know many people that have secret Reddit lives. It’s where they feel free to express true opinion and want to give it freely, to explore varied interests and fly their freak flag. There are polls on any topic, even polls to stop polling. While this can be a maverick marketplace of consumer insight, it’s not one to completely disregard, especially if the opinions of early adopters are meaningful.
3) It inspires good content. A brand always has its best intentions at heart, but too much inside baseball on content development can create unintentional blinders. Need a litmus test on what may be considered “viral” or “shareable” and why? Turn to Reddit. What is popular is generally likeable by a wide cross-section of individuals. It is a content inspired machine.
[At 10:10 PT, it’s at 33,816 views on You Tube- and now hosts advertising]
4) Subreddits will help you find where conversations are taking place on your topic. This is the quintessential listening tool, the New Republic in public relations. Discussions are encouraged to shape the context of links and stories. Nothing is ever face-value. To take a quote from the video, “Reddit is a lot like life: It is what you make it.”
5) Influencer Participation. Reddit isn’t (just) Millennial Mark/Michelle living at home, cynical and under-employed. But many people assume this. Reddit is a large community, and with so many anonymous users, a relatively shapeless demographic. It’s also one that hosts politicians, actors, writers, CEOs – leaders and icons interacting with Redditors. Your top news producers, editors and bloggers are guaranteed to be reading, reviewing and sourcing content from– or sharing stories about what has become popular on Reddit.
[At 10:43 PT, it’s at 57,922 views on You Tube]
Love it or leave it, Reddit is a wonderfully weird place with a lot of good, a lot of bad and plenty of ugly. It is also where communicators and brands can learn by participating and listening. And what better venue than front row seat of the internet’s no. 1 content auction block? Reddit can also help build or bury brand news – good or bad. Here’s an example of Mashable’s report on Golden Corral’s Zolpidem Order Lorazepam made popular by Reddit:
To know more about how Reddit views participants with a PR agenda, check out their post by veteran Redditors on “Order Real Phentermine 37.5.”
[Update: at 1:55 PT, views are well over 160,000]
S’more Consumer PR – Lesson in Glamping
Glamping. It’s a word that has been embraced with as much vigor this year as Robin Thicke’s “Blurred Lines.” While this trendy term may be jargon-jar worthy, the word represents a new breed of consumer demand that isn’t going away.
This week, one of our clients, Buy Valium Safely Online – a San Francisco-based pop-up luxury travel/camping company (a.k.a. “glamping”) and the cure-all for lackluster lodging and events – was featured on ABC’s Nightline to demystify the glamping paradox and its increasing popularity.
See the segment here, hosted by ABC correspondent and Bay Area native Cecilia Vega @ceciliavegaABC:
As we follow the news and trends of consumer industries in which we specialize in (Wine, Food and Beverage, Retail to name a few), there is no denying that glamping and many new service-based businesses represent a shift to cater to a new consumer who values the holy trinity of service:
- Quick gratification
Compelling Consumer PR strategy
As we’ve observed in today’s market for compelling Buy Phentermine Online Amazon strategy, these attributes are critical for invigorating established brands. They also happen to serve as the basis of several budding travel and hospitality businesses underway. San Francisco is especially ripe with this travel entrepreneurship, another reason we love it here. In homage to glamping and the spirit of customized travel, below is a round-up of some breakthrough, home-grown new businesses that have caught our eye. Each is a great example of the market adjusting to answer a new demand:
- Cheap Phentermine 37.5 Pills is a worldwide curated platform for tours that support local tour guides and communities. They offer local guided tours of San Francisco, New York, Tokyo, Israel, London and Rio de Janeiro. AnyRoad features incredibly unique activities, like the Cheese Lover’s Tour of Point Reyes and The Beers and Bikes Tour of San Francisco (BUI warning in full effect).
- Buy Phentermine Online 2014 is “the AirBnB” of boats (AirBnb is another favorite of ours) where you rent real boats from real people. Boatbound is the first and only fully insured “pier-to-pier” marketplace for boat rentals in the U.S. The company also recently established a partnership with Uber (another SF-based darling) to charter commutes in one quick click.
- How many times have you been traveling and completely lost in search some good local fare? Order Phentermine Pills Online offers custom in-home cooking experiences in 14 cities throughout India, Thailand and Vietnam. Travelers are paired with a host during their journey while learning about that city’s local cuisine and unique cooking techniques. Although just barely off the ground, this concept aims to create lasting, meaningful cultural exchanges: mingle with locals, avoid tourist traps and come away with a truly memorable and authentic experience.
- Buy Alprazolam offers a customized vacation experience by providing high-quality activities through vendors all over the world, making them easily accessible by booking through a computer, tablet, or mobile phone. All activities are packaged nicely in a great user interface, so it’s easy to spot options for kids, ideas for locals, or activities under $50. A special addition a “Perfect Day” contributed by local luminaries. In San Francisco, there are Perfect Day round-ups by Twitter/Square founder Jack Dorsey, California’s Lt. Governor Gavin Newsom, Stacey Bendet Eisner (founder of Alice + Olivia) and others.
- Buy Xanax Press is a free road app that helps travelers access what activities and amenities are available in real time. This could be a really great cure for boredom and an excellent opportunity for local events to gain awareness and attendance, and thrive off all the spontaneity seekers out there – locals or visitors alike.
- Buy Adipex Online Canada is a private jet service providing all-you-can-fly services in California cities including Napa, Palo Alto, San Francisco and Los Angeles. The airline provides members with unlimited short-haul flights on a private plan without the hassles associated with traditional airlines. The private air industry is expected to flourish in the coming decade and with a new rail system in the works for California, we’re interested to see how all these transportation options will net out.
This is just a small slice for what’s out there. Keep up the good work, San Francisco. We’re excited to see what’s next.
For more information on Consumer PR, please call Fineman PR at 415.392.1000
Google Shopping Express in San Francisco – confessions of a beta tester (infographic)
In public relations, it is our job – or perhaps calling – to be observant arbiters of emerging processes, especially in the way consumers interact with and discover new brands or products. So when it comes to a new service meant to enhance, enrich and accelerate the shopping experience, the PR and Marketing world watches with bated breath.
Enter Buy Cheap Lorazepam Online Uk – a new service now in Buy Valium Singapore which offers same day delivery from local retailers. The current king of rapid, non-emergency transfer of goods-to-human delivery is Cheap Xanax Overnight Delivery’s two day service, which is not to be undercut by Google’s recent attempt. Nor is any other unique delivery vehicle that has enlivened product awareness in cluttered markets: what the monthly subscription of Buy Roche Klonopin did for beauty brands has been so successful, spin-offs are multiplying like rabbits in spring time [while there is no Birchbox counterpart tailored to rabbits (yet), there is Buy Clonazepam Online Australia, a monthly delivery of goods for your pooch].
As we continue to bask in the whimsical trend of pop-up services and offerings, it’s hard to imagine things slowing down anytime soon. You want it? Now it can be there in a matter of hours, hand-delivered by a gentleman or woman sporting a Google-green polo shirt and a smile. It’s evocative of a 1950’s era Milk Man. Technology has moved us forward to get us back to that level of customer service.
The quickening of the consumer lifecycle inevitably leads to trend forecasting and social media campaigns meant to rise to the occasion; to be as quick-witted and accommodating as the delivery service itself. And what better way to learn a language than to be immersed in the culture?
Fineman PR decided to play house with Google Shopping Express as beta users. The infographic is a snapshot into our first beta-test experience, and we’ve since continued to shop up a storm.
While it may be too soon to make any major leaps and projections for PR implications, what perhaps is most notable about this service is the inclusion of smaller, local, artisan brands like Buy Real Valium Online Uk into the mix, and what it means for awareness building. But for now, we’re shopping from our desks with abandon, enjoying the immediacy of our deliveries and becoming more fluent in consumer processes – and all for the sake of research.
Calendar note: For San Franciscan’s interested in Google’s continued global/digital domination, Eric Schmidt and Jared Cohen will be speaking June 4th here in the city, brought to you by the Buy Carisoprodol India.