Above the Fold Blog

Preparing for the Future of PR

I was recently privileged to receive an invitation from the Native Society to be profiled among… More

Unseen risk: troubleshooting a crisis plan

Let’s face it: your crisis communications plan is inadequate. Sure, you have a document gathering dust on a… More

6 Ways Nonprofits Can Overcome ‘Empathy Fatigue’

This has been a tough year. We’ve been flooded by news and images of refugees from the ongoing… More

That’s What He Said: My Guide to Do, See, Shop and Be in San Francisco

Well, it’s that time of year again, and I am doing all I can to get… More

Redefining “Outdoorsy”

My colleague Travis and I recently returned from the annual Wilderness Risk Management Conference (WRMC) in Salt Lake… More

Brand-Building for California’s ‘Green Rush’

California voters appear poised to unleash a “green rush” in the cannabis market. With the likely passage Nov.… More

Quick Photography & Video Tips for PR Pros

You’re at a client event and your photographer is stuck in traffic; the broadcast media… More

Mosaico PR Lands eHarmony Español

SAN FRANCISCO –– Mosaico (mosaico-pr.com) has been selected to launch More

A Great American Communicator: Reflections on Bob Dylan’s Nobel Prize Win

History was made this week when Bob Dylan became the first musician to be awarded the Nobel Prize… More

Giving Consumers a Reason to Celebrate

Today is National Coffee Day which has been transformed by coffee brands as a day to celebrate… More

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