Above the Fold Blog

Redefining “Outdoorsy”

My colleague Travis and I recently returned from the annual Wilderness Risk Management Conference (WRMC) in Salt Lake… More

Brand-Building for California’s ‘Green Rush’

California voters appear poised to unleash a “green rush” in the cannabis market. With the likely passage Nov.… More

Quick Photography & Video Tips for PR Pros

You’re at a client event and your photographer is stuck in traffic; the broadcast media… More

Mosaico PR Lands eHarmony Español

SAN FRANCISCO –– Mosaico (mosaico-pr.com) has been selected to launch More

A Great American Communicator: Reflections on Bob Dylan’s Nobel Prize Win

History was made this week when Bob Dylan became the first musician to be awarded the Nobel Prize… More

Giving Consumers a Reason to Celebrate

Today is National Coffee Day which has been transformed by coffee brands as a day to celebrate… More

Surviving and Moving On

This past Sunday, Sept. 11, as I joined millions of others in reflecting on and honoring those… More

Before They Were Famous

Throughout my 19-year career in public relations, I’ve been fortunate enough to meet and work with some… More

Communicating with Latino Voters

While the medium is still the message, in the 2016 elections, language is quickly becoming part of the… More

The CEV of CSR: Making the Most of Corporate Social Responsibility Campaigns

“Doing well by doing good” is the common corporate social responsibility (CSR) cliché meant to describe successful… More

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