Above the Fold Blog

Fineman PR expands senior leadership team

Fineman PR, a top public relations firm in San Francisco, today promoted two company executives to senior leadership… More

Creating a compelling brand story for your wine

In today’s increasingly fragmented wine marketplace, a compelling story that draws consumers to your brand can be the… More

Fineman PR adds two new clients

Fineman PR today announced the addition of HealthRIGHT 360 and Renteria Wines as new clients.

HealthRIGHT 360, headquartered… More

How to talk about product recalls

Products are recalled every day. Recalls vary in scale and severity with differing degrees of impact… More

PR jargon to be kept behind closed doors

Secret handshakes have gone the way of AOL email addresses (sorry, More

The Four Cs of Successful Event PR

The Fineman PR team woke up before the crack of dawn on Sunday for the 38th annual San… More

Is Snapchat right for your brand?

No one should be surprised that millennials are considerably more engaged with digital technology and social mediaMore

Brands Trending Toward Transparency

In Dave Eggers’ novel The Circle, a college graduate joins a powerful technology company and quickly climbs up… More

You’re Trumped: Campaign Lessons for Brands’ Outreach to Latinos

With the 2016 general election still over a year away, we are already seeing strong evidence of Latino… More

Reddit, does your brand get it?

Whether or not you’ve ventured into the world of reddit, you’ve almost certainly heard about it. With an… More

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