Above the Fold Blog

4 Myths About Wine Marketing Every Consumer Should Know

As we head into summer and begin thinking about buying wines for outdoor entertaining, let’s take… More

Brand Identity in the Age of Social Media

I had the opportunity at a recent academic conference to present my research on the influence of social… More

The 3 C’s – California, Cannabis and Communication

As the mother of a teenager, it’s impossible to escape the 420 innuendo that circulates en… More

State of the Agency 2016

Our client base in 2016 was an energizing mix, with our team deftly handling everything from… More

Good PR: Know When You Can’t Lean on Corporate Policy

First, it was the leggings. Now, United Airlines faces the far more troubling… More

Fineman Opines on Crises in the Washington Post

Because of our high profile crisis communications work, reporters looking for insight into complex organizational or reputation issues… More

Our Brash New World: Do Traditional Communications Rules Still Apply?

As of this week, the Los Angeles Times is the latest high profile media outlet to examine the… More

How IPREX educates, elevates and empowers Fineman PR

I recently joined representatives from 17 public relations agencies from around the world at a global leadership conference… More

Public Relations as Consciousness Raising

When people of a certain age hear the term “consciousness-raising,” what often… More

Taco trucks, data and the facts about Latino entrepreneurship

From culture, to taxes, to the economy, the debate over how Latinos contribute to our country is often… More

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