“Make it go away….” Dreaded legal action, labor or community unrest, product recalls, environmental challenges, corporate scandal, personal scandal, rogue employees, activist attacks, … More »
It is quite natural to get caught up in day-to-day work, meetings, client directives, crises and creative initiatives, but I want … More »
Even our most beloved brands are not immune to the occasional offensive gesture. We have all witnessed an otherwise admirable CEO haphazardly Tweet an … More »
Because social media increasingly depends on visual storytelling, brands must create content that is not only effective, but tempting to share.
To do … More »
At Fineman PR we have advocated for cause-related programming as a key component of our clients’ communication programs well before “CSR” became the … More »
As you work to gain your “cherry on top” media placements before the end of the year and put the finishing touches on … More »
It’s the “M” word wineries need to continue caring about. Not Merlot or Muscato, but Millennial.
The importance of the … More »