Fineman PR

1. More drinkers to come: The percentage of drinking-age adults who are Hispanic is expected to grow from 16 percent in 2010 to 30 percent by 2050. This increase presents a lucrative opportunity for the beverage industry, but also means more steep competition as brands try to capitalize on the growth. (more…)

(Yes, I am Mom Enough to Say It.)

Everyone is talking about food these days. If it’s not pink slime, bug juice, mechanically separated something or high fructose corn syrup, it’s flax seed, juice diets, kale, greek yogurt, and panko crumbs. In the last day or so, a group is pushing for the White House to ban photos of the President enjoying apparently taboo foods. (more…)

In honor of the upcoming Mother’s Day holiday, we at Fineman PR would like to take a moment to thank the 14% of American moms who are mommy bloggers for sharing their thoughts, reviews and insights with the world. (more…)

What does a Social Media Manager do?

Fineman PR manages the social media presence for several of our accounts.  In contrast to many jobs, my position as the Director of Social Media requires that I spend a part of every day on Facebook, Pinterest, Twitter and YouTube.

Managing a client’s social media presence requires so much more than tweeting, uploading photos/videos and getting new people to like/follow a brand. Social media communications is not just about apps and tactics. (more…)

A few souvenirs from the Sonoma experience:

Do Decant.

In the midst of a glorious early morning wine tasting at Hanzell Vineyards, the clouds began to part, the view from the hill was a majestic and piercing shade of lime, and all was good with life. Especially the wine. (more…)

What do fine wines, James Bond, Wikipedia, venture capitalists, control freaks and online privacy have to do with each other? In a few words: good public relations. This past week, I joined nearly 30 colleagues in Sonoma, California to explore the latest in online reputation management in today’s digital world.

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As a member of one of the world’s leading public relations agency networks, this weekend Fineman PR is hosting the Spring 2012 Americas Meeting, and we are determined to make it one to remember for the 30 partners from around the globe (including Finland, the UK, Germany, Australia, Singapore and Canada) who are attending.   (more…)

Golf fans and even fair weather sports fans are teeing up for this week’s Masters and one question that seems to be on everyone’s minds is, “Will he win?” We’re talking about Tiger Woods, of course, an iconic golf “brand” in and of himself. Winning, and winning frequently, were Tiger’s trademark – racking up tour 71 wins, accruing 14 major championships and chasing Jack Nicklaus’ record of 18 majors. (more…)

You’ll notice my blog posts have had a theme these days. The real-life lessons that apply to business are especially relevant to me as a working mom raising two school-aged boys. Sometimes they teach me more than I could ever teach them…

In honor of my son Jake, a recent kindergartener, I give my adaptation of the poem “All I Ever Really Need to Know I Learned in Kindergarten” by Robert Fulghum and how it truly does apply to the PR business: (more…)

We often work on education PR campaigns for institutions of higher education to help them successfully confront their issues and refresh their communication strategies. Law schools in particular face unique challenges thanks to a flood of change: The economy is down, law school applications are down, the cost of a top notch legal education is up, the percentage of JDs serving coffee is up, the pressure to rank high in US News & World Report law school rankings is up, taxpayer support via state funding is down and some schools are even getting sued by alumni.  What’s a law school to do?

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