Above the Fold Blog

In Crisis PR, the Best Defense Isn’t (Always) a Good Offense

The prescription for Latino health communications

There are more than 50 million Latinos in the U.S. now comprising 17 percent of the U.S. population.

#Content is King, and so is brevity. Can you define #PR in 140 characters?

How would you define PR in 140 characters or less?

Crisis Planning for the Business of Summer Excursions and Group Travel

Ah, summer … time for vacation, camps, road trips and adventure in the great outdoors.

Two Tongs Make a Right! Tips to Avoid a Summertime Grilling Fail

This Fourth of July, before you light up the grill, it is important to remember safe food practices and the often overlooked simple steps that can make a big difference in preventing a food safety slip.

Don’t Get “Deened” – Crisis-proof Your Brand When Things are Not Smooth as Butter

Even the most popular brands are susceptible to crumbling under the immense pressure of… More

Cardinal Rules of Crisis Communication in the wake of the Paula Deen Today Show interview

Address those who may have been hurt or offended. Acknowledge the hurt you may have caused. Don’t… More

Luxury Wines Take Note: Social Media Activity Gains Among High Net Worth Consumers

Four Seasons, Ritz-Carlton, Rolex, Cartier, Rolls-Royce, Bentley and Gulfstream are some of the world’s most recognizable luxury brands.

Word of Mouth Marketing – It’s Not Just Verbal Anymore

Word-of-mouth referrals are like solid gold to marketing and communications professionals.

When it’s Time for Straight Talk

In a society where it is popular to give everyone a trophy, straight talk is not often welcomed nor appreciated.

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