Above the Fold Blog

Storytelling: What Pixar’s 22 Tips teach us about brand PR and content marketing

A couple years ago, former Pixar story artist Emma Coats (@lawnrocket) tweeted a series of “story… More

“What is Reddit?” Video Now Popular on Reddit and Five Reasons Brand Managers Should Care

If you’ve never really grasped Reddit, or how or why this social media site is one of the most powerful ones out there, let this You Tube video explain it.

A Brand (PR) Apart

So many public relations agencies and other marketing-related groups emphasize their prowess in helping clients build their brands, Fineman PR among them with its time-tested “Brand PR” approach.

New networks are now going after Generation Y Latinos

Fusion, a new television venture by ABC and Spanish-language broadcaster Univision, will be launching this October.

Brand PR roadshow. What’s the impact for brands when a PR agency steps behind the wheel?

The roadshow (or whistle-stop tour) is a tried and true tactic for Brand PR.

Hungry Eyes: Using Social Media Monitoring for Crisis PR, Brand PR and Corporate Communications Strategies

It’s no secret that stupid and illegal social media activity can cost people their jobs. (The latest they-did-what?!… More

Wine PR insights from our resident wine expert

Brand building and brand loyalty are challenges most businesses face and this is especially true in the wine industry.

Why Media Training Matters for Even the Most Seasoned Executive

For senior-level professionals tasked with the important role of company spokesperson, your job just got harder and media training is an important tool to ensure your spokesperson presents him/herself with prepared and practiced messages.

S’more Consumer PR – Lesson in Glamping

Glamping. It’s a word that has been embraced with as much vigor this year as Robin Thicke’s “Blurred Lines.” While this trendy term may be jargon-jar worthy, the word represents a new breed of consumer demand that isn’t going away.

Pandora’s box May Be Open For Spotify

Nearly all of us here at the office listen to music on Spotify throughout the day. A few of us are premium members, and those who aren’t, likely will be.

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