We all know social media is a powerful tool companies use to engage consumers, but each campaign has… More
Above the Fold Blog
To survive in the PR agency business for 25 years – especially as a boutique firm in the San Francisco Bay Area – you have to be good, get great results and make a winning impression.
What do you do when you’re facing a crisis situation that you can’t control? U.S. government entities are… More
A couple years ago, former Pixar story artist Emma Coats (@lawnrocket) tweeted a series of “story… More
If you’ve never really grasped Reddit, or how or why this social media site is one of the most powerful ones out there, let this You Tube video explain it.
So many public relations agencies and other marketing-related groups emphasize their prowess in helping clients build their brands, Fineman PR among them with its time-tested “Brand PR” approach.
Fusion, a new television venture by ABC and Spanish-language broadcaster Univision, will be launching this October.
The roadshow (or whistle-stop tour) is a tried and true tactic for Brand PR.
Hungry Eyes: Using Social Media Monitoring for Crisis PR, Brand PR and Corporate Communications Strategies
It’s no secret that stupid and illegal social media activity can cost people their jobs. (The latest they-did-what?!… More
Brand building and brand loyalty are challenges most businesses face and this is especially true in the wine industry.