Above the Fold Blog

Our Brash New World: Do Traditional Communications Rules Still Apply?

As of this week, the Los Angeles Times is the latest high profile media outlet to examine the… More

How IPREX educates, elevates and empowers Fineman PR

I recently joined representatives from 17 public relations agencies from around the world at a global leadership conference… More

Public Relations as Consciousness Raising

When people of a certain age hear the term “consciousness-raising,” what often… More

Taco trucks, data and the facts about Latino entrepreneurship

From culture, to taxes, to the economy, the debate over how Latinos contribute to our country is often… More

Preparing for the Future of PR

I was recently privileged to receive an invitation from the Native Society to be profiled among… More

Unseen risk: troubleshooting a crisis plan

Let’s face it: your crisis communications plan is inadequate. Sure, you have a document gathering dust on a… More

6 Ways Nonprofits Can Overcome ‘Empathy Fatigue’

This has been a tough year. We’ve been flooded by news and images of refugees from the ongoing… More

That’s What He Said: My Guide to Do, See, Shop and Be in San Francisco

I have spent the majority of my career observing, analyzing and applying brand-to-consumer messaging, strategy and… More

Redefining “Outdoorsy”

My colleague Travis and I recently returned from the annual Wilderness Risk Management Conference (WRMC) in Salt Lake… More

Brand-Building for California’s ‘Green Rush’

California voters appear poised to unleash a “green rush” in the cannabis market. With the likely passage Nov.… More

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