Brand-Building for California’s ‘Green Rush’
California voters appear poised to unleash a “green rush” in the cannabis market. With the likely passage Nov. 8 of Prop 64, the Adult Use of Marijuana Act, revenues from the legal cannabis market in the nation’s largest state economy could balloon to $6.5 billion by 2020, according to the latest report from Arcview Market Research.
With the legalization of recreational cannabis, competition in an already competitive state is going to skyrocket. Cannabis growers and retailers looking to build their brand and turn trial into repeat purchases must be able to explain and effectively promote the reasons of their brand’s trustworthiness to consumers, at the risk of seeing customers go elsewhere. At the top of the list for successful brands will be the development and implementation of a branding strategy that allows them to rise above the noise.
See 10 tips to help your brand prosper over the long term in our column on Cannabis Business Times.