Our ‘Brand PR’ Approach
Fineman PR coined the term Brand PR two decades ago – in 1995 – as a way to focus consumer messaging on each client’s brand. Today, Brand PR is the foundation on which we build and carry out all our strategies. We explain why your brand promise merits your audience’s trust.
The success of our public relations programs is the fruit of our efforts to build brand reputation while also meeting clients’ marketing objectives. We focus on ways to connect with target audiences and build trust and credibility for our clients.
We find creative ways to tell a compelling story and build lasting value for your brand or organization in the minds of consumers, customers, employees, stakeholders and influencers. Whether you’re a food company marketing a new product, a university seeking a higher profile, a winery needing greater consumer recognition or a hospital going through a management change, Fineman PR knows how to harness people’s values, yearnings and emotions to deliver brand recognition and sales.
The creativity and energy we bring to our work are reflected in our clients’ successes. Our track record says it all. Go ahead – check out our case studies.