“I
think you and your team do great work at Fineman
PR, and I think your
firm represents the best
of PR on all levels.”
- Frank Zeccola, Editor, Bulldog Reporter
The value and success of the agency’s strategic Brand PR programs are based on our efforts to build reputation while fulfilling marketing objectives. We heighten awareness, stimulate trial and support repeat purchase by placing a branded product or service at the forefront of a trend or timely issue, or by positioning the brand as a significant option to fill a consumer need and/or lifestyle demand. With the power of a provocative story, Brand PR communicates the brand promise and forms an appealing brand personality. It can also bring new vitality to an established brand. By nurturing emotional connections between the consumer and the brand, with quality impressions, Brand PR promotes trust, loyalty and lasting value.
To the traditional 4P’s of marketing: price, product, place and promotion—we separate public relations as a vital fifth “p” to help guide client brands to center stage in the marketplace.
The quality and creativity of our work, along with our hard-driving performance and successful track record, tell our story.
Wine Block (case study) Who knew boxed wine could taste
so good? Find out how Fineman PR addressed media and public misconceptions about boxed wine. + READ