Cardinal Rules of Crisis Communication in the wake of the Paula Deen Today Show interview

  1. Address those who may have been hurt or offended. Acknowledge the hurt you may have caused.
  2. Don’t defend the indefensible by deflecting blame.
  3. Take your measure of responsibility; do not play the victim.
  4. Don’t go on the Today Show if your reputation has been severely compromised; do not compound the “original sin.”
  5. Apologize sincerely; then assume a low profile for a few months.

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