Athletic Heart of San Francisco
Healthy Hearts from Start to Finish
Expert cardiologist Dr. Michel Accad enlisted Fineman PR to help launch his new venture – Athletic Heart of San Francisco (AHSF) – a first-of-its-kind sports cardiology clinic that makes preventive heart screenings available to the Bay Area’s active and health-conscious community.
Sudden cardiac death is a national epidemic and the No. 1 cause of death among U.S. athletes of all ages, many of whom show no symptoms until tragedy strikes. Countless lives could be saved with more robust cardiac screening to detect underlying, previously unsuspected cardiovascular conditions than is currently standard.
AHSF was well positioned as an independent regional sports cardiology clinic. However, overcoming the awareness and education gap about the emerging field of sports cardiology and the merits of preventive cardiovascular screening for healthy active individuals remained a challenge. In addition, due to an ongoing cost-benefit debate, most health insurance plans do not cover the physical exams administered by AHSF despite their being proven and well-established medical techniques. Therefore, the campaign’s priorities were to educate target audiences on the merits of preventive cardiovascular screening while simultaneously establishing AHSF as an authority.
With AHSF’s breakthrough leadership in cardiac health, Fineman PR focused on efforts to raise the clinic’s profile and credibility while establishing a meaningful brand voice across all AHSF communications. A selection of strategies included:
Development of a blog editorial calendar and content for the clinic’s e-newsletters
Building a specialty health clinic is a marathon, not a sprint, but with Fineman PR’s help, Athletic Heart of San Francisco is well on its way to becoming an important resource for the Bay Area’s active community.