Posts Categorized: Best Practices

Preparing for the Future of PR

I was recently privileged to receive an invitation from the Native Society to be profiled among… More

Unseen risk: troubleshooting a crisis plan

Let’s face it: your crisis communications plan is inadequate. Sure, you have a document gathering dust on a… More

6 Ways Nonprofits Can Overcome ‘Empathy Fatigue’

This has been a tough year. We’ve been flooded by news and images of refugees from the ongoing… More

Brand-Building for California’s ‘Green Rush’

California voters appear poised to unleash a “green rush” in the cannabis market. With the likely passage Nov.… More

Quick Photography & Video Tips for PR Pros

You’re at a client event and your photographer is stuck in traffic; the broadcast media… More

Surviving and Moving On

This past Sunday, Sept. 11, as I joined millions of others in reflecting on and honoring those… More

The CEV of CSR: Making the Most of Corporate Social Responsibility Campaigns

“Doing well by doing good” is the common corporate social responsibility (CSR) cliché meant to describe successful… More

Best San Francisco Restaurant Recommendations

Coming to San Francisco for business or pleasure? We have a restaurant mecca here. As a… More

Striking the right note with consumers through music streaming platforms

Brands are beginning to experiment with music streaming platforms as an alternative social media tool. Platforms… More

10 Tricks of the Trade from Successful Food & Beverage Influencers

This morning, the San Francisco Business TimesMore

Revisiting New Orleans 9 Years After Trex & Habitat for Humanity Collaboration

I lived a proud moment recently when I toured the New Orleans Area Habitat for Humanity communities in… More