Posts Categorized: Best Practices

Five Trends and Predictions Changing the PR Industry

Our agency team keeps a close eye on emerging trends and frequently reviews new communications… More

Put the Popcorn Away, Today’s Media War Means Good PR Matters

To say this has been a rough week for U.S. media would be a blatant understatement. From… More

4 Myths About Wine Marketing Every Consumer Should Know

As we head into summer and begin thinking about buying wines for outdoor entertaining, let’s take… More

Brand Identity in the Age of Social Media

I had the opportunity at a recent academic conference to present my research on the influence of social… More

The 3 C’s – California, Cannabis and Communication

As the mother of a teenager, it’s impossible to escape the 420 innuendo that circulates en… More

Good PR: Know When You Can’t Lean on Corporate Policy

First, it was the leggings. Now, United Airlines faces the far more troubling… More

Fineman Opines on Crises in the Washington Post

Because of our high profile crisis communications work, reporters looking for insight into complex organizational or reputation issues… More

Our Brash New World: Do Traditional Communications Rules Still Apply?

As of this week, the Los Angeles Times is the latest high profile media outlet to examine the… More

Public Relations as Consciousness Raising

When people of a certain age hear the term “consciousness-raising,” what often… More

Preparing for the Future of PR

I was recently privileged to receive an invitation from the Native Society to be profiled among… More

Unseen risk: troubleshooting a crisis plan

Let’s face it: your crisis communications plan is inadequate. Sure, you have a document gathering dust on a… More