Posts Categorized: Brand PR

Brand Identity in the Age of Social Media

I had the opportunity at a recent academic conference to present my research on the influence of social… More

The 3 C’s – California, Cannabis and Communication

As the mother of a teenager, it’s impossible to escape the 420 innuendo that circulates en… More

Redefining “Outdoorsy”

My colleague Travis and I recently returned from the annual Wilderness Risk Management Conference (WRMC) in Salt Lake… More

Brand-Building for California’s ‘Green Rush’

California voters appear poised to unleash a “green rush” in the cannabis market. With the likely passage Nov.… More

Quick Photography & Video Tips for PR Pros

You’re at a client event and your photographer is stuck in traffic; the broadcast media… More

Giving Consumers a Reason to Celebrate

Today is National Coffee Day which has been transformed by coffee brands as a day to celebrate… More

Striking the right note with consumers through music streaming platforms

Brands are beginning to experiment with music streaming platforms as an alternative social media tool. Platforms… More

Three Reasons Why Fundraiser Galas Are Worth the Effort

I recently attended a fundraiser gala for HealthRIGHT 360, a… More

Great Expectations and Unexpected Revelations at the New SFMOMA

5/26 Blog Update: Today, More

Video: Get your ship together in a crisis

Don’t want to get caught with your pants down in a crisis? Fineman PR developed an animated video… More

Creating a compelling brand story for your wine

In today’s increasingly fragmented wine marketplace, a compelling story that draws consumers to your brand can be the… More