Five tips for promoting alcohol products to Hispanics
- More drinkers to come: The percentage of drinking-age adults who are Hispanic is expected to grow from 16 percent in 2010 to 30 percent by 2050. This increase presents a lucrative opportunity for the beverage industry, but also means more steep competition as brands try to capitalize on the growth. (more…)
Souvenirs from IPREX Sonoma Conference
A few souvenirs from the Sonoma experience:
Do Decant.
In the midst of a glorious early morning wine tasting at Hanzell Vineyards, the clouds began to part, the view from the hill was a majestic and piercing shade of lime, and all was good with life. Especially the wine. (more…)
