Crises in their more dire forms can damage or destroy a brand in a worst case scenario, and cause lost revenues and customers in less drastic situations.
It is critically important for an organization to be prepared for unanticipated circumstances. Even someone else's failure can become detrimental to your own business – competitors' mistakes can cost the entire industry.
As one of the nation's top 'crunch-time counselors' (PR Week), Agency President Michael Fineman is a nationally-sought expert on crisis and issues management.
Fineman PR identifies the four major components of crisis communications as:
ESTABLISHING CREDIBILITY
This is important even in the absence of crises. But should a crisis occur, having already established credibility will provide you a stronger foundation from which to operate. More >>
PREPARING FOR A CRISIS
Being prepared enables you to take a principled approach, rather than flying by the seat of your pants. More >>
MANAGING A CRISIS
Vetted communications strategies are critical to implement once you find yourself in the middle of a tough situation. More >>
RECOVERING FROM A CRISIS
Managing your way through is not the end result or goal. Should you have a crisis situation, you need to recover from it with your reputation undamaged, your brand respected, and your relationships intact. More >>
It is imperative to manage communications in a crisis in order to tell your story to your critical audiences in a compelling manner. It can make all the difference in your organization's survival.
Fineman PR thrives in a crisis. But more importantly, we are experts in preparing your organization in the event of a crisis to promote trust, loyalty and lasting value.
Our clients need and deserve the most responsive service available. We provide that kind of service by being available 24-hours a day to act on any opportunity or situation.
We believe in sharing our best practices with the wider business community. Click here for Fineman PR's Crisis Checklist.
