Crisis Communications

In a worst-case scenario, a crisis could destroy your brand or your organization’s good name. In less dire forms, a crisis could still badly damage your company and, at the very least, cause misunderstanding, lost revenues and customers.

You never know when a crisis will strike or what form it might take, but it is critical for you to prepare for the unexpected. Even someone else’s failure can damage your business – competitors’ mistakes can hurt an entire industry.

A national “crunch-time counselor” (according to PR Week), our president, Michael Fineman, is a renowned expert on crisis communications and issues management. Fineman PR has earned national recognition for success in high-profile crises. In today’s culture of instant and persistent media exposure, online defamation and quick-draw lawsuits, we offer clients the battle-tested experience and strategic savvy needed to navigate through stormy seas and into calmer waters.

Fineman PR specializes in four key areas:

Reputation Building

A trustworthy reputation is your most precious asset. In the event of a crisis, a strong reputation will serve as a bulwark of credibility that will allow you to capture the benefit of the doubt and recover speedily. More »

Crisis Preparedness

Strategic preparation will help you take a principled approach, rather than flying by the seat of your pants. We can help you prepare in advance to handle scenarios that could threaten your business and reputationMore »

Crisis Communications

We have the expertise and experience to jump into a crisis and complement legal counsel to help you manage in a way that will allow you to recover fully and, often, emerge stronger. More »

Reputation Recovery

Merely managing your way through a crisis is not aiming high enough. You need to rebuild or reinforce your reputation and respect for your brand, and keep your relationships intact. More »

In a crisis, it is imperative to manage communications in a way that tells your story compellingly to critical audiences. This can make all the difference between success and failure.

Fineman PR is your “Crisis Fire Department and Reputation Builder rolled into one.” We can help you anticipate and avoid many potential crises and prepare to minimize damage from the unavoidable ones. If a “fire” – a crisis – has already broken out, we can help extinguish it and save your most precious asset – your reputation. We can then help you repair the damage in the recovery phase.

Crises don’t take the weekend off. We are available 24/7 to respond to any situation (or opportunity).

As crisis experts, we believe in sharing our best practices with the wider business community. Click here for Fineman PR’s Crisis Checklist.