“I think you and your team do great work at Fineman PR, and I think your
firm represents the best of PR on all levels.”

- Frank Zeccola, Editor, Bulldog Reporter
 
   
  Brand PR
  Crisis Management
    Wines & Vines
    Latino
  Multicultural Outreach
  Community Relations
 



Fineman PR
330 Townsend Street
Suite 119
San Francisco, CA 94107

phone: 415.392.1000
fax: 415.392.1099
email: info@finemanpr.com

iprex

Crisis Management

Fineman PR has conducted numerous crisis management programs related to manufacturing plant explosions, accidents, closures, health/safety violations and evacuations; employee injuries and deaths; food safety issues; labor and human resources issues and city environmental and development issues.

As one of the nation's top 'crunch-time counselors' (PR Week), Agency President Michael Fineman is
a nationally-sought expert on crisis and issues management. The following are several high-profile crises that Fineman PR has been instrumental in managing:

  • When Avian Influenza (AI) spread throughout Asia and into Eastern Europe, Fineman PR prepared Foster Farms to counter misleading media coverage and reassure consumers. As a result, Foster Farms was lauded as a leader in food safety and its market share was protected. Fineman PR works with the West Coast's most trusted poultry company on all of its food safety, crisis-related and community relations issues. Click here to see the case study.

  • Provided an award-winning media messaging and strategic blueprint for Odwalla during the
    first 48 hours of its E. coli product recall crisis.

  • Counseled Pacifica Foundation, helping to re-open its KPFA public radio station in Berkeley, Calif., ending a national-newsmaking conflict involving street demonstrations, protest and gunfire.

 

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Hanzell Vineyards
(case study)

Find out how Fineman PR revitalized a wine brand’s image in the face of product quality issues. + READ

Foster Farms (article)
Read about Fineman PR’s award-
winning campaign addressing
consumer misperceptions and
media speculation regarding Avian
Influenza. + READ