“I
think you and your team do great work at Fineman
PR, and I think your
firm represents the best
of PR on all levels.”
- Frank Zeccola, Editor, Bulldog Reporter
Fineman PR has conducted numerous crisis management programs related to manufacturing plant explosions, accidents, closures, health/safety violations and evacuations; employee injuries and deaths; food safety issues; labor and human resources issues and city environmental and development issues.
As one of the nation's top 'crunch-time counselors' (PR Week), Agency President Michael Fineman is
a nationally-sought expert on crisis and issues management. The following are several high-profile crises that Fineman PR has been instrumental in managing:
When Avian Influenza (AI) spread throughout Asia and into Eastern Europe, Fineman PR prepared Foster Farms to counter misleading media coverage and reassure consumers. As a result, Foster Farms was lauded as a leader in food safety and its market share was protected. Fineman PR works with the West Coast's most trusted poultry company on all of its food safety, crisis-related and community relations issues. Click here to see the case study.
Provided an award-winning media messaging and strategic blueprint for Odwalla during the
first 48 hours of its E. coli product recall crisis.
Counseled Pacifica Foundation, helping to re-open its KPFA public radio station in Berkeley, Calif., ending a national-newsmaking conflict involving street demonstrations, protest and gunfire.