Michael B. Fineman
Agency President, Creative Director
With over 20 years of public relations, crisis management and corporate consulting experience, Michael personally directs the agency in creating and implementing award-winning programs that have consistently met and surpassed client objectives. He is nationally recognized for brand building, creative and strategic counsel and programs, and crisis management success.

Michael started his agency in 1988, initially serving professional service organizations, technology, real estate and other business-to-business accounts. FINEMAN PR is continuing to serve business-to-business accounts in technology and telecommunications though today the agency is well known for consumer messaging for a variety of packaged goods clients. Michael’s crisis management experience for Pacifica Foundation/KPFA, Odwalla, the leading packaged salad producers, for general contractors and for construction equipment manufacturers has been honored with national awards.

Michael believes it is imperative for public relations professionals to help promote a better understanding of the value and importance public relations serves. He coined the term “Brand PR” in 1995 to help marketers, brand managers, entrepreneurs and other high level executives understand how effective public relations can build brand equity. Michael produces the Annual PR Blunders List, which is published in newspapers nationwide to help the business community understand the concept of good vs. bad public relations.

Contact Michael at mfineman@finemanpr.com