With more than 25 years of public relations, crisis communications and corporate consulting experience, Michael personally directs the agency in creating and implementing award-winning programs that have consistently met and surpassed client objectives.
He is nationally recognized for brand building, creative and strategic counsel and programs, and crisis communications success. Michael started his agency in 1988, initially serving real estate, technology and professional service organizations. Today, the agency is well known for consumer.
Michael believes it is imperative for public relations professionals to help promote a better understanding of the value and importance public relations serves. He coined the term "Brand PR" in 1995 to help marketers, brand managers, entrepreneurs and other high level executives understand how effective public relations can build brand equity. Michael produces the Annual PR Blunders List, which is published in newspapers nationwide to help the business community understand the concept of good vs. bad public relations.
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Lorna Bush has more than 10 years of experience in public relations and has developed instrumental brand marketing, corporate relations and issues management programs for agency clients.
She has led the Foster Farms account for seven years and has developed communications programs for Ascension Health, Westmont College, University of California at Santa Cruz, Constellation Wines U.S., Foxxy Produce and Nancy's Specialty Foods, among others. Previously, Lorna managed public relations and event planning at the Oakland Zoo and was a contributing writer and food columnist for Diablo Magazine and other East Bay publications. Lorna received her B.A. in English from Saint Mary's College of California. She is a member of the San Francisco Professional Food Society and the International Association of Culinary Professionals (IACP).
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For nearly 20 years, Heidi White has worked with numerous clients across a variety of industries - travel and hospitality, consumer packaged goods, food, real estate, retail and healthcare - to develop and execute successful corporate communication programs.
She has been with Fineman PR since 1997, providing senior counsel as well as managing product launches, events, internal communications, crises and issues management programs. Her agency clients have included Foster Farms, World Wrapps, REI, Diamond of California, Mrs. Smith's and Vitasoy USA. Heidi has managed her own consulting business and began her career as a PR manager for American Hawaii Cruises.
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