Giving Consumers a Reason to Celebrate
Today is National Coffee Day which has been transformed by coffee brands as a day to celebrate everyone’s favorite morning drink. Our client, Dunkin’ Donuts has used today as an opportunity to reward customers for their loyalty these past 66 years and is offering medium-sized cup of the brand’s hot coffee for the price of 66 cents at participating Dunkin’ Donuts restaurants.
National Coffee Day has taken the country by storm with media from CNN to People Magazine reporting on the restaurants participating in the festivities. Celebrities like Mario Lopez, Elizabeth Banks and Trisha Yearwood have also joined the conversation.
Consumers across the country are also sharing in the excitement by engaging with coffee brands on social media, using the #NationalCoffeeDay hashtag and flocking to their local coffee shops to get a cup of their favorite roast. So far there have been over 300,000 Instagram posts and 178,000 tweets with the hashtag.
And if 66 cent coffee isn’t enough to get you celebrating, Dunkin’ Donuts also made an exciting announcement this morning: they have partnered with Coca-Cola to launch a line of Dunkin’ Donuts branded ready-to-drink coffee beverages in the United States in early 2017. Cheers to 66 years!