A Top Hispanic Public Relations Agency
Fineman PR’s multicultural division, Mosaico, specializes in helping brands connect with Latinos through focused Hispanic marketing that addresses their needs. Our diverse, multicultural team of communications strategists tailor our agency’s proven “Brand PR” approach to more effectively connect companies with Latinos.
Our Brand PR Approach, Adapted
To describe our approach of projecting a solid image of a brand’s distinctiveness and appeal, agency president Michael Fineman coined the term “Brand PR.” Building brand loyalty in the multicultural markets of our global economy requires affiliating your brand with the essential values of each community through culturally relevant strategies. A one-size-fits-all approach does not cut it.
Why Should Your Brand Target Latinos?
Hispanic-American consumers make up 16 percent of the U.S. population. The Latino community is the fastest growing demographic segment in the U.S. Hispanic-American purchasing power is estimated at over $1 trillion, nearly 10 percent of the U.S. gross domestic product.
In fact, the Hispanic population is expected to contribute 45 percent of the nation’s growth from 2010 to 2030 and 60 percent from 2030 to 2050. “Rapid population growth, increased buying power and strong brand loyalty are making U.S. Latinos an influential audience and an enormous market opportunity,” says Juan F. Lezama, Mosaico’s director.
As a result, developing Latino PR and marketing as well as Hispanic social media strategies — whether in Spanish or culturally relevant English-language messages — is not only strategic, it is necessary.