Measurement and Analytics
Measurement and analytics tell the real story behind what’s working – and what’s not. Our comprehensive measurement program and proprietary analytics tools determine the effectiveness of all parts of your communications program and the degree to which they achieve your objectives. We establish relevant metrics, benchmarks and expectations – with no fuzzy numbers.
Media coverage, event metrics, digital and social metrics, and sales are all factored into our standard program. We also develop specialized metrics, such as our Crisis Prediction Tool, which assesses the potential scope of a crisis and deploys social media monitoring and reporting when you need it most.