“I
think you and your team do great work at Fineman
PR, and I think your
firm represents the best
of PR on all levels.”
- Frank Zeccola, Editor, Bulldog Reporter
Fineman PR formed a Latino Division at the start of 2005 to serve the communications needs of businesses reaching out to the Latino market.The Latino market is rapidly growing, and it is vital for businesses and organizations to work with a public relations agency that understands the Latino market. Fineman PR's Latino Division also has Spanish-speaking (and writing) Latinos on staff who understand the Latino culture, values, and even the colloquialisms used by this community.
The Latino Division operates in markets throughout the West Coast.Fineman PR’s Latino/Multicultural Communications Division’s experience includes work with the following companies and foundations:
Foster Farms The Division handles all Latino PR and Marketing responsibilities as an extension of Fineman PR’s long term general market communications for the company. The program includes targeted Spanish-language media messages, community relations, advertising message counsel, media tours and broadcast food preparation demonstrations for the Latino community.
Rancho Grande Real Estate. The Division provided counsel in issues addressing the current crisis affecting the real estate sub-prime market. Rancho Grande Real Estate is the leading real estate company in Northern California specializing in serving primarily the growing Latino market.
1
of 3
Foster Farms (case study) Don’t miss out on reaching the rapidly growing Latino market; see an example of Fineman PR’s success in reaching Latino consumers through a culturally relevant program. + READ
Latino (whitepaper) Latinos are the fastest growing ethnic group in the U.S. How do you reach out to this audience?+ READ
