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SAN FRANCISCO – Fineman PR announced today new client wins with the National Marine Manufacturers Association (NMMA), Pacific Companies, Lynmar Estate, Roadhouse Winery and the Athletic Heart of San Francisco.
NMMA, the world’s largest producer of boat shows and the leading association representing the recreational boating industry, hired Fineman PR to raise awareness for the 2015 Progressive Insurance San Francisco Boat Show that will take place January 22-25 at Pier 48 and McCovey Cove. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers throughout the U.S. and Canada. The 2015 San Francisco Boat Show will display boats for sale as well as host dozens of vendor booths showcasing the newest nautical gear, gadgets and accessories. Show-goers may also partake in water sports activities, such as kayaking and stand-up paddle boarding.
The Pacific Companies, based in Boise, Idaho, is a privately-held group of firms that has successfully developed more than 125 multifamily, charter school and special-use projects throughout the western United States, representing more than $1.3 billion in asset value. With a special focus on California, the Pacific Companies builds communities and schools based on the needs of local municipalities. Mosaico, Fineman PR’s multicultural division, will assist with campaign messaging and active marketing for a new affordable housing apartment complex in South Gate, California.
Lynmar Estate in Sonoma County’s Russian River Valley joins Fineman PR’s winery portfolio in a drive to raise consumer awareness of its wine, Estate and culinary offerings. This picturesque, 100-acre winery boasts vines more than 40 years old, with 15 clones of Pinot Noir and four clones of Chardonnay, grown in multiple microclimates. The property features rolling vineyards and beautiful gardens bearing unique flowers, fruits, vegetables and herbs. Its array of canopy and rootstock combinations yields exquisite fruit for refined wines. Lynmar Estate also provides a unique culinary experience that allows visitors to indulge in food and wine pairings prepared daily by the resident chef with ingredients from the estate garden.
Fineman PR will assist direct-to-consumer Roadhouse Winery, also in Sonoma wine country, with brand development and traffic-building for its tasting room on the square in downtown Healdsburg. Roadhouse Winery specializes in Pinot Noir production.
The Athletic Heart of San Francisco is a specialized sports cardiology clinic. Fineman PR will assist founder Dr. Michel Accad and his team of experienced professionals in launching a new sports cardiology practice that offers cardiovascular screening, complete evaluations and expert advice. Unsuspected cardiovascular disease is the number one case of exercise-related fatalities in all age groups, but the majority of conditions that lead to complications can be detected by a comprehensive non-invasive evaluation.
“Each of these accounts represents strategic agency-building value, and they are all high quality accounts,” said President Michael Fineman. “Our wine practice benefits with two leading Russian River Valley Pinot Noir producers, new to our wine practice portfolio. Our multicultural practice continues to make headway with accounts based outside San Francisco. During the past two years, we have been steadily building our local event credibility, and we have always pursued healthcare-related business. Our head count is increasing, and I am enthusiastic about the direction, growth and diversity of our business.”