Unseen risk: troubleshooting a crisis plan
Let’s face it: your crisis communications plan is inadequate. Sure, you have a document gathering dust on a bookshelf or somewhere in a seldom-used file folder. Or maybe that plan follows a generic template you found online. Or maybe you don’t have one. You can still do something about it and you should … before the you-know-what hits the fan.
Sudden cardiac arrest is a leading cause of death, yet many CPR-trained bystanders forget what to do and panic when they could be providing life-saving support. Having a plan in place is the first step in preparing for a crisis, but it’s worthless if you don’t use it.